“You can gauge consumers’ fear levels by the types of attractions they are drawn to, and the people who really want to be scared want to be scared all year long. “The high-octane horror nature of ‘Campout’ appeals to Comic-Con, Sci-Fi, gaming audiences, to adventure seekers wanting an experience beyond going to movies or out to dinner,” observes Carbone. The summertime Great Horror Campout was born, and also became a cult phenomenon really quickly. The Los Angeles Haunted Hayride was an immediate success when it premiered in 2009, pushing Carbone to take well-planned thriller attractions above and beyond the Halloween season. I believed that a stable job isn’t the only qualifier that determines a successful life.” Hair-Raising Empire I jumped into an awesome risk leaving the safety of my corporate career behind. “I wanted my time back, and I wanted to build my own empire. “I could have stayed there and retired wealthy and happy…but I wanted more,” she says. For the next eight years, she ascended the firm’s corporate levels to become the youngest manager controlling more dollars than any other single manager in the company. An account executive position at the media company’s Hartford, Conn., offices was her first job right out of college.Īfter a year and a half in that position, Carbone wanted the challenge of moving to Clear Channel’s biggest revenue-generating marketplace, Los Angeles.
Ten thirty one productions professional#
Up until that point, Carbone’s professional life seemed to be a charmed one. When we did more research into the revenues of horror (films and attractions), we knew this was an area that was underserved and had great potential as a business model.”Īlthough Carbone had a successful ten-year run as a Clear Channel (iHeart Radio) executive, her unrelenting drive for more prompted her to leave her covetable job behind to found Ten Thirty One Productions. “However, horror as a larger entertainment genre is massive.
“Halloween comes once a year, but it is a sustainable multi-billion dollar industry,” Carbone explains. This ultimately made her one of Los Angeles’ most successful entertainment entrepreneurs. Carbone, however, lives the Halloween spirit year round. When Shark Tank victor Melissa Carbone and I sit down for a conversation, people around us are still figuring out their plans for July 4 weekend.
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